Evaluating Shelf-ready Packaging Designs in a VR Environment

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dc.contributor.authorHoolhorst, Frederik W. B.en_US
dc.contributor.authorRompay, Thomas J. L. vanen_US
dc.contributor.authorKlooster, Roland tenen_US
dc.contributor.authorRoukema, Meesen_US
dc.contributor.editorJerome Perret and Valter Basso and Francesco Ferrise and Kaj Helin and Vincent Lepetit and James Ritchie and Christoph Runde and Mascha van der Voort and Gabriel Zachmannen_US
dc.date.accessioned2014-12-17T13:09:03Z
dc.date.available2014-12-17T13:09:03Z
dc.date.issued2014en_US
dc.description.abstractThis paper focuses on the development of a method and accompanying VR environment which support designers in evaluating a series of shelf-ready packaging designs (SRP) on their on-shelf performance. The method and VR environment support in providing insight into which SRP is expected to become most successful in a specific retail environment, e.g. a supermarket. Furthermore it provides useful feedback for further development of the most promising SRP to designers.en_US
dc.description.seriesinformationEuroVR 2014 - Conference and Exhibition of the European Association of Virtual and Augmented Realityen_US
dc.identifier.isbn978-3-905674-76-7en_US
dc.identifier.urihttps://doi.org/10.2312/eurovr.20141348en_US
dc.publisherThe Eurographics Associationen_US
dc.subjectDesign methoden_US
dc.subjectDesign toolen_US
dc.subjectVR environmenten_US
dc.subjectProduct designen_US
dc.subjectProduct marketingen_US
dc.titleEvaluating Shelf-ready Packaging Designs in a VR Environmenten_US
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