Evaluating Shelf-ready Packaging Designs in a VR Environment

Hoolhorst, Frederik W. B.; Rompay, Thomas J. L. van; Klooster, Roland ten; Roukema, Mees

Evaluating Shelf-ready Packaging Designs in a VR Environment

Files

113-117.pdf (914.67 KB)

Date

2014

Authors

Hoolhorst, Frederik W. B.
Rompay, Thomas J. L. van
Klooster, Roland ten
Roukema, Mees

Publisher

The Eurographics Association

Abstract

This paper focuses on the development of a method and accompanying VR environment which support designers in evaluating a series of shelf-ready packaging designs (SRP) on their on-shelf performance. The method and VR environment support in providing insight into which SRP is expected to become most successful in a specific retail environment, e.g. a supermarket. Furthermore it provides useful feedback for further development of the most promising SRP to designers.

        @inproceedings{:10.2312/eurovr.20141348
,
booktitle = {EuroVR 2014 - Conference and Exhibition of the European Association of Virtual and Augmented Reality
},
editor = {Jerome Perret and Valter Basso and Francesco Ferrise and Kaj Helin and Vincent Lepetit and James Ritchie and Christoph Runde and Mascha van der Voort and Gabriel Zachmann
},
title = {{Evaluating Shelf-ready Packaging Designs in a VR Environment
}},
author = {Hoolhorst, Frederik W. B. and 
Rompay, Thomas J. L. van and 
Klooster, Roland ten and 
Roukema, Mees
},
year = {2014
},
publisher = {The Eurographics Association
},
ISBN = {978-3-905674-76-7
},
DOI = {/10.2312/eurovr.20141348
}
}