Evaluating Shelf-ready Packaging Designs in a VR Environment

Loading...
Thumbnail Image
Date
2014
Journal Title
Journal ISSN
Volume Title
Publisher
The Eurographics Association
Abstract
This paper focuses on the development of a method and accompanying VR environment which support designers in evaluating a series of shelf-ready packaging designs (SRP) on their on-shelf performance. The method and VR environment support in providing insight into which SRP is expected to become most successful in a specific retail environment, e.g. a supermarket. Furthermore it provides useful feedback for further development of the most promising SRP to designers.
Description

        
@inproceedings{
:10.2312/eurovr.20141348
, booktitle = {
EuroVR 2014 - Conference and Exhibition of the European Association of Virtual and Augmented Reality
}, editor = {
Jerome Perret and Valter Basso and Francesco Ferrise and Kaj Helin and Vincent Lepetit and James Ritchie and Christoph Runde and Mascha van der Voort and Gabriel Zachmann
}, title = {{
Evaluating Shelf-ready Packaging Designs in a VR Environment
}}, author = {
Hoolhorst, Frederik W. B.
and
Rompay, Thomas J. L. van
and
Klooster, Roland ten
and
Roukema, Mees
}, year = {
2014
}, publisher = {
The Eurographics Association
}, ISBN = {
978-3-905674-76-7
}, DOI = {
/10.2312/eurovr.20141348
} }
Citation
Collections