A Serious Game Strategy from Coastal Leisure to Cultural Discovery of an Archaeological Museum. The "Ozan1982" Application.
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Date
2025
Journal Title
Journal ISSN
Volume Title
Publisher
The Eurographics Association
Abstract
This paper presents Ozan1982, a gamified experience aimed at engaging tourists with the New Archaeological Museum of Ugento and promoting the discovery of the surrounding territory. Developed through a collaboration between the Municipality of Ugento and the CNR-ISPC, the project leverages mobile technology, storytelling, and 3D-printed replicas of archaeological artifacts to foster cultural engagement. Tourists follow an interactive mystery narrative by scanning QR codes placed on colorful replicas along the sea-side, collecting clues that ultimately invite them to visit the museum. Pilot testing conducted at the TourismA event in Florence demonstrated positive results: the majority of users reported increased curiosity, a willingness to visit the museum, and a desire to recommend the experience.
Description
CCS Concepts: Human-centered computing → Interaction design; Applied computing → Fine arts
@inproceedings{10.2312:dh.20253303,
booktitle = {Digital Heritage},
editor = {Campana, Stefano and Ferdani, Daniele and Graf, Holger and Guidi, Gabriele and Hegarty, Zackary and Pescarin, Sofia and Remondino, Fabio},
title = {{A Serious Game Strategy from Coastal Leisure to Cultural Discovery of an Archaeological Museum. The "Ozan1982" Application.}},
author = {Muci, Irene and Veggi, Manuele and Marasco, Alessandra and Bucciero, Alberto and Pescarin, Sofia and Spotti, Samuele},
year = {2025},
publisher = {The Eurographics Association},
ISBN = {978-3-03868-277-6},
DOI = {10.2312/dh.20253303}
}