Can Augmented Reality Enhance to a Greater Visitor Satisfaction of Historical Landmarks?

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dc.contributor.authorWakefield, Connoren_US
dc.contributor.authorSimons, Alainen_US
dc.contributor.authorJohn, Daviden_US
dc.contributor.editorRizvic, Selma and Rodriguez Echavarria, Karinaen_US
dc.date.accessioned2019-11-06T06:02:23Z
dc.date.available2019-11-06T06:02:23Z
dc.date.issued2019
dc.description.abstractAugmented reality (AR) is gradually becoming more common for marketing of tourist locations to enhance the visitor experience. But do visitors of historical events value the use of this technology and if so, are they willing to pay extra for the experience? As a case study, Calshot castle, part of British Heritage and situated in the New Forest was selected to research if visitors of an event at a historical location identified the use of Augmented Reality as an improvement to their visitor experience and were willing to pay extra for the experience. As the basis for the research an AR prototype was developed that allowed a 3D representation to be projected on top of the screen of a mobile device and as such delivering computer-generated perceptual information in a constructive way on a selected topic both visually and textually. The overlaid sensory information made use of a QR code. Analysis of the results revealed differences in perception between different age groups.en_US
dc.description.sectionheaders3D Modelling and Simulation
dc.description.seriesinformationEurographics Workshop on Graphics and Cultural Heritage
dc.identifier.doi10.2312/gch.20191350
dc.identifier.isbn978-3-03868-082-6
dc.identifier.issn2312-6124
dc.identifier.pages69-72
dc.identifier.urihttps://doi.org/10.2312/gch.20191350
dc.identifier.urihttps://diglib.eg.org:443/handle/10.2312/gch20191350
dc.publisherThe Eurographics Associationen_US
dc.subjectSoftware and its engineering
dc.subjectInteractive games
dc.subjectHuman
dc.subjectcentered computing
dc.subjectVirtual reality
dc.titleCan Augmented Reality Enhance to a Greater Visitor Satisfaction of Historical Landmarks?en_US
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GCH 2019 - Eurographics Workshop on Graphics and Cultural Heritage