Browsing by Subject "Design method"

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    • Evaluating Shelf-ready Packaging Designs in a VR Environment 

      Hoolhorst, Frederik W. B.; Rompay, Thomas J. L. van; Klooster, Roland ten; Roukema, Mees (The Eurographics Association, 2014)
      This paper focuses on the development of a method and accompanying VR environment which support designers in evaluating a series of shelf-ready packaging designs (SRP) on their on-shelf performance. The method and VR ...