Understanding Business Analysts' Needs for Data Report Authoring

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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
The Eurographics Association
Abstract
Business analysts often create static, data-driven reports to summarize and communicate findings from marketing dashboards. However, the requirements and workflow for creating data-driven reports in business analytics have not been fully investigated. In this work, we interviewed fifteen professional analysts to understand their unique needs for data-driven report authoring and identify gaps between their goals, technical skills, and existing reporting tools. Our findings suggest eight fundamental takeaways for report authoring, such as the need for persistent interactive experiences combined with more robust narrative authoring for linking story pieces and customizing the narrative layout. Based on these interviews, we synthesize the results into five design guidelines to direct future analytic reporting tools.
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@inproceedings{
10.2312:eurova.20221076
, booktitle = {
EuroVis Workshop on Visual Analytics (EuroVA)
}, editor = {
Bernard, Jürgen
and
Angelini, Marco
}, title = {{
Understanding Business Analysts' Needs for Data Report Authoring
}}, author = {
Zhang, Zhuohao
and
Malik, Sana
and
Guo, Shunan
and
Hoffswell, Jane
and
Rossi, Ryan
and
Du, Fan
and
Koh, Eunyee
}, year = {
2022
}, publisher = {
The Eurographics Association
}, ISSN = {
2664-4487
}, ISBN = {
978-3-03868-183-0
}, DOI = {
10.2312/eurova.20221076
} }
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