Felice, Giuliano De-2015-04-272015-04-272013https://doi.org/10.1109/DigitalHeritage.2013.6743765https://diglib.eg.org:443/handle/10.1109/DigitalHeritageOnly linking the most advanced technical solutions with creativity and innovative languages it is possible to realize communication products and strategies that can respect and boost the expressive potential of archaeology, and win the big challenge of interpretation, reconstruction and communication. Living Heritage is a project carried out by several enterprises specialized in digital content industry, in collaboration with the Digital Archaeology Lab (LAD) of University of Foggia and Regional Directorate for cultural Heritage of Apulia. The project aims to tool up a living lab that will set up and test a collaborative production methodology of digital content for archaeology and cultural heritage among technologies, languages and creativity. The co-design approach will be tested as a solution to improve the quality of communication, reaching results that should be at the same time scientifically correct and attractive.{CollaborationCultural differencesGlobal communicationImage reconstructionJoining processesKnowledge based systemsdigital storytellingheritage communicationsustainable valorizationuser driven content creation}10.1109/DigitalHeritage.2013.6743765