Bertacchini, P. A.Dell'Accio, A.Mallamaci, L.Pantano, E.Raffaele De Amicis and Giuseppe Conti2014-01-272014-01-272007978-3905673-62-3https://doi.org/10.2312/LocalChapterEvents/ItalChap/ItalianChapConf2007/181-185Territorial communication aims at giving visibility and recognizability to a particular territory by emphasizing its distinctive aspects. It does not only supply information, but it has also a persuasive function, exciting interest and curiosity in the message receivers. In this vision, the use of innovative communication channels, such as Webbased Geographical Information Systems, as well as multimedia technologies and three-dimensional graphics, could be very effective. In this paper we introduce a case of study, the "Virtual Museum Net of Magna Graecia", a system in which technologies offer original procedures for the fruition of Calabrian Cultural Heritage.Categories and Subject Descriptors (according to ACM CCS): H.5.1 [Multimedia Information Systems]: Artificial, augmented and virtual realities. H.2.8 [Database Applications]: Spatial databases and GIS.