Monaci, SaraMorreale, DomenicoCuniberti, GianlucaEquizzi, MarianoSanna, AndreaGabriele Guidi and Roberto Scopigno and Pere Brunet2016-01-062016-01-062015978-1-5090-0048-7https://doi.org/10.1109/DigitalHeritage.2015.7413920The aim of the project is to design and develop a system, a framework and a ''cultural heritage storytelling model'' to ease the exploitation of transmedia storytelling in the promotion of cultural heritage, through the reuse of European digital cultural assets. It will provide institutions and enterprises with a powerful environment to design and develop transmedia contents and to improve the promotion of their activities. A transmedia model will be applied in order to engage citizens and tourists in narrative experiences, online and in physical spaces (test sites will be equipped in Greece, Italy, Bulgaria), improving their knowledge of values deeply connected with European identity, such as work, social equality, natural resources exploitation. This objective is accomplished through the design of a fictional open and expandable narrative universe created through research and historical documentation. Alternate reality Games, Augmented Reality, Game App, Immersive cinematic and Virtual reality will be among the technologies applied in StoryTECH. A Semantic Reasoner will be designed and developed to improve the reuse of digital archives by a wider audience and to provide authoring support to transmedia storytelling of cultural heritage. StoryTECH will develop also an Animation Framework in order to ease the production of multimedia contents by small institutions and SME.digital heritagetransmedia storytellingaugmented realitysocial heritage10.1109/DigitalHeritage.2015.7413920