See, Zi SiangSunar, Mohd ShahrizalBillinghurst, MarkDey, ArindamSantano, DelasEsmaeili, HumanThwaites, HaroldRobert W. Lindeman and Gerd Bruder and Daisuke Iwai2017-11-212017-11-212017978-3-03868-038-31727-530Xhttps://doi.org/10.2312/egve.20171342https://diglib.eg.org:443/handle/10.2312/egve20171342This paper presents the development of an Augmented Reality (AR) and Virtual Reality (AR) pillar, a novel approach for showing AR and VR content in a public setting. A pillar in a public exhibition venue was converted to a four-sided AR and VR showcase, and a cultural heritage exhibit of ''Boatbuilders of Pangkor'' was shown. Multimedia tablets and mobile AR head-mountdisplays (HMDs) were provided for visitors to experience multisensory AR and VR content demonstrated on the pillar. The content included AR-based videos, maps, images and text, and VR experiences that allowed visitors to view reconstructed 3D subjects and remote locations in a 360° virtual environment. In this paper, we describe the prototype system, a user evaluation study and directions for future work.Multimedia Information SystemArtificialaugmentedand virtual realities10.2312/egve.2017134279-82