Reuding, ThomasJ. D. Mulder and R. van Liere2014-01-272014-01-2720003-211-83516-41727-530Xhttps://doi.org/10.2312/EGVE/EGVE00/197-205Over the last years virtual reality technology has reached a level of maturity that allows us to integrate it into the primary value chains of industrial work processes. This paper describes the experiences we have had with virtual environments, specifically a four sided CAVE, at BMW. By looking at the use of this technology in car body development and engineering we will try to put initial expectations and day-to-day experience in perspective as well as bring new aspects into the discussion.Beyond Academic Exercises - Strategies Towards a Profitable Implementation of VR Technology in Company Work Processes