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The patrimonialization process of advertising : from scorn and mistrust to documentary heritage, archive, and history
(The Eurographics Association, 2013)
This short essay aims at tracing the patrimonialization process of advertising from the 19th century to nowadays. The process followed third steps. First, advertising evolved from a despised object to a valuable cultural ...
Home, sense of place and visitors intepretation of digital cultural immersive experiences in museums.
(The Eurographics Association, 2013)
What is the relationship between the visitor's hybrid identity and his/her interpretation process? How can his/her relationship with one or more places affect the understanding of a real place, a virtual place, or a digital ...